Lovell backs grassroots football alongside 146-home Coalville scheme
Lovell has agreed a two-year sponsorship deal with Heather St John’s Football Club as its £42m Swinfen Vale housing development in Coalville progresses.
The housebuilder is investing £2,400 in the grassroots club and will become the main stand sponsor at St John’s Park on Ravenstone Road in Heather.
Lovell is currently delivering 146 homes at Swinfen Vale in nearby Ellistown, with the development forming part of the wider South East Coalville masterplan led by strategic land developer Harworth Group.
146-home Swinfen Vale development
The first homes at Swinfen Vale went on sale in July, with the first residents expected to move into the development this autumn.
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Lovell
Construction of the wider scheme is scheduled to continue until summer 2030.
The development forms part of the wider regeneration of South East Coalville, with Lovell delivering 146 homes as part of the masterplan.
Heather St John’s Chairman Simon Brindley said: “We are delighted to welcome Lovell as a sponsor of Heather St John’s FC. This investment will provide valuable support for the club and help us continue creating a welcoming environment for our players, supporters and the wider community.
“Partnerships with businesses investing in the local area are extremely important to clubs like ours, and we look forward to building a successful relationship with Lovell.”
Developer support for local community
The sponsorship agreement will run for two years, with Lovell becoming the main stand sponsor at the football club’s home ground.
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Dawn Bennett, Sales Director at Lovell Homes, said: “We are proud to support Heather St John’s FC and become the club’s main stand sponsor. As we create new homes at Swinfen Vale, it is important to us that we also contribute to the wider Coalville community.
“Heather St John’s FC plays an important role in bringing together players, supporters and families through football and we hope our investment will make a positive contribution.”
